Principal Product Designer

I work on ambiguous problems where direction and craft quality need to move.

I work on ambiguous problems where direction and craft quality need to move.

I work on ambiguous problems where direction and craft quality need to move.

18+ years across agencies, startups, and FAANG.

IC to VP range, now back at IC by choice.

Built 0→1 products and scaled systems for billions.

Selected Work.

Product direction, systems design, and quality improvement across consumer and B2B products at scale.

Meta

Led design for integrity products across Facebook, Instagram, and Messenger.

Shopify

Led design and strategy for a new Point of Sale product.

Riot Games

Drove product direction and craft quality for the Riot desktop client.

Pandadoc

Led the team to define a new AI-first product vision.

Selected Work.

Product direction, systems design, and quality improvement across consumer and B2B products at scale.

Meta

Led design for integrity products across Facebook, Instagram, and Messenger.

Shopify

Led design and strategy for a new Point of Sale product.

Riot Games

Drove product direction and craft quality for the Riot desktop client.

Pandadoc

Led the team to define a new AI-first product vision.

How I Help

I help teams ship better product.

Raising the quality bar

Co-led Meta's design quality initiative across Facebook, Instagram, and Messenger, setting new standards for integrity products used by billions.

Moving faster

At Shopify and Meta, helped teams rethink how they worked, processes, rituals, team structure, to ship more with less friction.

Shaping direction

Worked alongside product and engineering leads at Meta, Shopify, and Riot Games to sharpen product strategy and bets.

What I also bring.

Mentorship at scale

Built and taught a career-growth program at Meta for Staff designers moving toward Principal. Reached ~100 designers.

Leadership partnership

Worked with eng, PM, and data leaders to improve how leadership teams operated. Ran team-effectiveness workshops that stuck.

Hiring and Bar-Raising

Set hiring bars and served as a bar-raiser at Meta, Shopify, and Riot Games, focused on Staff and Principal hires.

Learn more

Nearly twenty years in three career acts.